Brand Power: Photophobia
Remember when the kids were smarty pants answering with,”YOUR FACE?”
Yeah, your face!
You have to show your face and that means pictures, selfies, Instagram husband/wife, live video. Yep.
It’s crazy because there was a time when the purpose of a photograph was mainly a portal to the past. Even when Social Media began, we were just posting to remember. Now photos are monetizable currency for influence and business building.
There are so many people that tell me, ”I am going to get you do my branding photos as soon as I lose 5 pounds.”
Forget about it.
While I promise I won’t take unseemly images of you, the 5 pound thing isn’t happening in the time that you need the images to leverage your brand. Because you probably need the photos this minute. That excuse “holds no weight!”
Just the other day I spoke to a friend who was looking for an old image I did of her and I suggested she gets some fresh images done.
“I have to lose 5 pounds,” she said.
Friends, I have lumps, bumps, facial hair, a crooked tooth and the most unpredictable curly hair you can imagine. I’m over it.
I admit, though that when I am not behind the camera, I prefer to work with a photographer who is going to pose me and direct me because I make dweeby faces. I also know I need lipstick so I don’t look like I have passed on. It is what it is. But the availability to have a folder of images ready for about any situation is priceless.
You are beautiful. Make the appointment for the branding photo session. If you can get the five off by that date, great. If not, it is ok. Your images are not for the purpose of modeling. They are to show your smile and confidence and your personality. You want people to know what it is about you that would make them want to do business with you. Plain and simple.
Plus, research shows that other people who look at our photos are not nearly as critical of your images as you are. We are hardest on ourselves.
And, surprise! This is a fact. Research says that having your photos done actually helps to BUILD your self esteem! What a nice side effect! You will feel good about yourself and you can take that vibe home to your family and they will feel refreshed to see your mood lifted!
It’s my job as your photographer to make you feel comfortable, and to pose you so that you are looking your very best. It’s also my job to encourage you and loosen you up.
I did some images recently for a great and brilliant woman. She is a true introvert. She knows she needed personal branding photos for her business. Taking the leap and the trust to get her photos done was huge. And sure enough, in the end I believe she had an awesome experience. I always have a great time doing the photos!
Photos have gone from being a source of memories to being an actual currency. You can make money showing products or services using your influence. It’s kind of crazy. For your personal brand, it is an indirect money line. You show your face/ your brand/ who you are, and your audience will come to know, like and trust you. When they go to make a purchase they will remember you because you have given them something to remember.
Thank you for opening your heart and “your face!” to allow me to capture your luminous self and show the world your beautiful gifts!
One Last Thing!
To help you establish your Personal Brand or build on the brand you have started, I am offering Brand Power hours. I would love to talk to you no matter how many or few followers/likes or comments you have. We will give your brand an audit and discuss how it fits with your goals, and how you can leverage it to help you grow! I would love to hear from you!
To learn more about personal brand photography with The Maria PhotoBrand, click here.
Keywords: brand, Brand Power, branding, Fear, fear of being photographed, greater, of, personal brand, personal brand photography' , Philadelphia, photographed"
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